Innovative technology retailer Smartech partnered with ARHT to provide Selfridges in London with an interactive hologram kiosk developed for the retail sector. Smartech’s goal is to continuously improve customer experiences. To achieve this, the company turned to ARHT’s touchscreen hologram display, CAPSULE, to showcase interactive 3D content, short tutorials, master classes with instructors, and more, leading to increased customer interaction, product understanding, and awareness.